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The preferences and willingness to pay of urban residents in the Netherlands regarding Green-Based Solutions for heat adaptation

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Last Updated: 2-2021

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The combination of climate change and urbanisation have increased urban temperatures. The high percentage of impermeable surfaces in urban areas has shown to be a major factor for the increased temperatures. Green-Based Solutions (GBS) have been proposed to build the resilience of urban areas against heat. However, the implementation of GBS faces barriers, where the financial barrier most important. This study provides new information regarding the preferences and willingness to pay for GBS by urban residents of the Netherlands. A Stated Choice experiment is conducted to nd the preferences of urban residents in the Netherlands regarding GBS as a heat adaptation method. The study presents respondents with several GBS characteristics for small scale implementation. The results of the Multinomial Logit model analysis of 148 responses show that GBS with high cooling characteristics and a large canopy volume are preferred. The willingness to pay of urban residents depends on the characteristics of the GBS, and the characteristics of the person. The results of the Latent Class model analysis show that residents of a younger age are more interested in GBS as a heat adaptation method and have a higher willingness to pay. Integrating the preferences and willingness to pay regarding GBS characteristics of urban residents in future urban development plans, combined with available municipal subsidies can reduce the the financial barrier for the implementation of GBS.

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