Housing corporations experience reluctance in tenants to accept energy‐saving measures, even when the expected financial outcomes are positive for the tenant. Possibilities to improve the presentation of the proposed energy measures are looked for. Previous research in decision‐making suggests that advantages of the measures can be made more prominent to nudge tenants to participate. Also, supplying extra information is suggested; to broaden the scope towards the future gains and towards other energy measures, paid from another mental budget. Interviews with tenants suggest yet another possible improvement; supplying an individualized calculation of the energy saving to reduce tenants’ uncertainty of the outcomes. The suggested improvements are actualized in information materials and tested in an experiment.