This research investigates how tenants can be convinced to participate in sustainable renovation against rent increase. Housing associations are forced to improve their existing housing stock in order to cope with governmental goals and to keep the stock competitive and valuable. Moreover, rent increase is necessary to recoup costly investments due to new regulations by the Rutte-II administration. Therefore, a survey, including a conjoint choice experiment, is distributed among tenants of BrabantWonen. The results of the survey and choice experiment were used to gather information about what measures are regarded as most important by tenants, in order to compose renovation packages focused on the respondents’ energy using profile. Together with other factors mentioned in the theoretical research, an advice is given to how to convince tenants with the living-costs approach and with choice in renovation packages.