Supporting tenants’ decisions on energy saving measures – R. Wolters

Housing corporations experience reluctance in tenants to accept energy-saving measures, even when the expected financial outcomes are positive for the tenant. Possibilities to improve the presentation of the proposed energy measures are looked for. Previous research in decision-making suggests that advantages of the measures can be made more prominent to nudge tenants to participate. Also, supplying extra information is suggested; to broaden the scope towards the future gains and towards other energy measures, paid from another mental budget. Interviews with tenants suggest yet another possible improvement; supplying an individualized calculation of the energy saving to reduce tenants’ uncertainty of the outcomes. The suggested improvements are actualized in information materials and tested in an experiment.

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