Since the air pollution situation in Europe is getting worse, some measures should be taken. More than a fifth of the greenhouse gas emissions is due to traffic-consumption and therefore this research will make an attempt to optimize the transport effectiveness by supporting public transport. This will be done by developing a model which determines and localizes potential bus users. To make this tool a model is estimated with the use of personal, trip, and areal characteristics. The tool could be used by public transport agencies or traffic engineering consultancies to optimize the existing us network or implement the model by creating future networks in new neighborhoods.