When upgrading the existing housing stock, urging private homeowners to invest in sustainable improvements of their dwellings proves difficult. Can a neighborhood upgrade be used to urge private homeowners to invest? In this research, a relationship between neighborhood satisfaction and investment behavior is explored. A Bayesian Belief Network Model is used to find relationships between stated satisfaction levels, attitudes, knowledge, socioIdemographics and indicated investment behavior, retrieved from a questionnaire released in selected case study areas in the city of Eindhoven, The Netherlands. An indirect relationship between neighborhood satisfaction and investment behavior is found, which forms the base of further research. Price consciousness of homeowners is found the biggest indicator of investment behavior.