This paper contains the most important findings of researching deployment strategies for solar PV panels. With the rescinding subsidies on small scale sustainable energy generation new strategies have to be found to increase the deployment. In this thesis the preferences of the consumer on the different strategies are investigated. These preferences are determined using a conjoint analysis. With the use of a latent class model a segmentation is determined. The most important conclusion is that consumers prefer a quality mark, they prefer locally deployed panels and the payback time has a low decisive influence on the decision. You can clearly divide three groups concerning their willingness to invest in solar panels.